Honest Commentary

The Lifestyle Collective (TLC) is a luxury lifestyle, beauty and fashion blog created by Style Icon Nat (Me!). All blog articles featured on The Lifestyle Collective are written by me to reflect my creative voice. Some materials include quotes from individuals I have interviewed for the blog article. I provide honest commentary as part of my product or service reviews to remain faithful to my readership without the intent to offend. The Lifestyle Collective is for those who are seeking an honest opinion on products or services of similar interest.

I feature products and services that I love so that our synergy is reflected in my blog content. Please treat TLC as a platform from which to acquire constructive criticism and honest feedback. Ultimately,  I want my blogs to inspire and influence you in a positive way hence why I keep the content authentic and an accurate representation of my daily routine and lifestyle, in general.

Affiliate Links

I use Affiliates; including Awin, 21 Buttons and Amazon, to earn commission on product sales. Therefore, this site uses Cookies. The relevant retailer takes the commission via the commission platform.

Photography/Image Credits

If you wish to use any images from The Lifestyle Collective, please contact management@styleiconnat.com before doing otherwise I will pursue necessary actions to resolve any disputes. Once the use of any images from TLC is approved, credit must be given to Style Icon Nat, the brand and photographer involved.

Written Content

If you wish to re-share any of my written content, please contact management@styleiconnat.com, providing a summary of the reason for sharing or publicising any reviews on TLC.

Media Kit

To view my google analytics and social media statistics please download my media kit  or contact management@styleiconnat.com to request a press pack

Topics Covered by The Lifestyle Collective

Fashion, Beauty, Emerging Brands, Celebrity, Red Carpet Style, Charity Initiatives, Lifestyle, Fitness, Travel, VIP Events, Product Launches, Boutique and Restaurant Openings, Art.

What the Lifestyle Collective Does Not Do

I do not accept guest posts on TLC as I prefer to write my content in a particular style.

Sponsored Posts

I accept sponsored posts for review or styling that have been agreed to, via email, prior to posting.

I only feature products or services that are of interest to me. Additionally, the product or service has to reflect the nature of my blog. This ensures that everything on TLC is featured honestly and because I choose it myself.

I incorporate a link back to the website of the brand I collaborate with, tag the brand and use relevant hashtags in my blog article and social media post. To remain ethical and as a legal requirement, when paid for a post I state “Paid Partnership with (brand name)”. When gifted, I state #gifted.

To discuss further, please contact management@styleiconnat.com or read The Lifestyle Collective’s advertising policy.

Gifting Policy

If you would like to offer a free product or service for review or would like me to style a product as part of my blog article, the Gifting Policy is as follows:

I only accept samples for review or styling that have been agreed to, via email, prior to posting.

I accept gifts that reflect the nature of my blog and the brand with whom I collaborate. The retail price of the gift(s) must reflect the cost of my social media service, i.e. blog, vlog, social media campaign or email marketing.

I will post about a product or service in whatever context (blog or other social media platform) I consider appropriate or based on guidelines provided by the brand with whom I collaborate. Social media content including a blog post is published within two-four weeks including extensive editing and proof-reading.

I only feature products or services that are of interest to me and my audience. Additionally, the product or service must reflect the nature of my blog. This ensures that everything featured on The Lifestyle Collective is authentic.

Privacy Policy

This privacy policy is for this website [https://www.styleiconnt.com] and served by [Style Icon Ltd] and governs the privacy of its users who choose to use it.

Company Name: Style Icon Ltd
Company Number: 05266165
Company Location: United Kingdom
Contact Email: Please email here.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed in this policy.

Comment Policy

Comments are welcomed and encouraged on this site, but there are some instances where comments will be edited or deleted as follows:

Comments deemed to be spam or solely promotional in nature will be deleted. Including a link to relevant content is permitted, but comments should be relevant to the post topic.
Comments including profanity will be deleted.
Comments containing language or concepts that could be deemed offensive will be deleted. Note this may include abusive, threatening, pornographic, offensive, misleading or libellous language.
Comments that attack an individual directly will be deleted.
Comments that harass other posters will be deleted. Anonymous comments will be deleted. We only accept comments from posters who identify themselves.

I reserve the right to edit or delete any comments submitted to The Lifestyle Collective blog without notice. This comment policy is subject to change at any time. If you have any questions on the commenting policy, please contact management@styleiconnat.com

The Website

This website and its owner take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.

Use of Personal Information

1. What personal data is collected

The personal data we collect via www.styleiconnat.com and newsletter sign-up forms include:


I do not share your personal information with anyone else and I do not disclose or sell your personal information for marketing purposes.

2. How personal data is collected

Cookie Policy

Why use cookies?

www.styleiconnat.com places several cookies on your computer to facilitate your use of the service and to find out how the service may be improved. Cookies are small text files that are stored on your computer by your browser when you visit a website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer/device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer/device.

What types of cookies?

For these purposes, Style Icon Nat – The Lifestyle Collective stores analytical cookies.

Type: Google Analytics, names: PHPSESSID, __utma, __utmb, __utmc, __utmz

What information do these cookies collect?

The cookies from www.styleiconnat.com collect non-personal data about the way you use the service within your browser. These cookies are not designed to track you as a person or to follow your behaviour on the internet.

Can you remove or delete cookies?

If you would like to remove certain cookies or block them from being stored in your browser, it is possible to arrange this through your browser settings for cookies. You can find these settings under the Privacy tab in the Preferences section of most browsers. There you can specify your cookie preferences or remove cookies.


If you have any questions about this cookie policy, please contact us through our contact page you can read Google’s privacy policy here for further information [ http://www.google.com/privacy.html ].

Other cookies may be stored on your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Contact & Communication

Users contacting this website and/or its owner do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.

This website and its owner use any information submitted to provide you with further information about the products/services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through a prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies/people outside of the company that operates this website. Under the Data Protection Act 1998, you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please email management@styleiconnat.com

Email marketing campaigns published by this website or its owner may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].

This information is used to refine future email campaigns and supply the user with more relevant content based on their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed in the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to unsubscribe will by detailed instead.

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text/banner /image links to other websites)

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should, therefore, note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served by our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertisers’ website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may, in turn, be saved on your computers hard drive. Users should, therefore, note they click on sponsored external links at their own risk and this website and its owner cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owner participate on are accustomed to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owner through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs [web addresses].

Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.


I am based in London and often attend industry events (when available) so please email event or fashion week invites to management@styleiconnat.com stating any hashtags or taglines you’d like me to use before, during or after the event. However, due to the global pandemic I am aware that all events have been cancelled.



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