Natalie Robinson


Celebrity stylist and founder of personal styling company  Style Icon, Natalie Robinson aka Style Icon Nat began her blogging career in 2015 – a natural development after years of private styling experience.

Style Icon Nat’s private work, including celebrity styling and personal shopping, remain an integral part of the Style Icon brand. Since the launch of Style Icon Nat’s luxury lifestyle, fashion and beauty blog – The Lifestyle Collective, in November 2017, her blog has risen to fame in London, Italy and the United States with a follower reach of over 65K and growing. Style Icon Nat has collaborated with established luxury lifestyle brands such as Formula One, Supercar Owners Club, The Boodles, Harley Street Skin Clinic, Bioderma to name just a few. Additionally, Style Icon Nat supports celebrity product launches, charities and emerging brands which has led to several opportunities including sponsored trips to Southern Italy to discover creative talent.


Upon finishing college with A-Levels in English Literature, Theatre and Psychology, Natalie went on to study a BA (Hons) degree in Social Policy & Politics at Royal Holloway, University of London. Natalie then pursued a PGCE in teaching supported by a comprehensive creative writing course completed at London’s prestigious Central Saint Martins. It is these academic achievements that Natalie pulls together to create a dynamic creative platform that includes creative writing, covering topics such as luxury products and experiences, emerging brands, charity initiatives, in addition to lifestyle, celebrity style, fitness, beauty, and fashion.

“I have a social responsibility to support other positive causes that extend beyond the realm of fashion and beauty, by raising awareness through my blog – The Lifestyle Collective – and creative work as a fashion stylist.” –Natalie Robinson aka Style Icon Nat.

Style Icon Nat

Brand Ambassador

Style Icon Nat is the sole brand ambassador for Cucumba – the urban pit stop in Soho, London. This role sees Style Icon Nat spearhead the fusion of lifestyle and beauty within the business while testing and highlighting the range of services on offer. Style Icon Nat explains, “My role is to provide living proof and honest commentary as to the power of various products and services to keep you looking and feeling your best.”

Unique Style, Unique Aims

Style Icon Nat’s signature quiff, eclectic style and love of quirky detail mixed with rich undertones are what make her stand out. Through her blog, Style Icon Nat hopes to educate, inspire, and motivate like-minded individuals with unique fashion and lifestyle content while raising positive awareness of current affairs.

Catch up with Style Icon Nat’s most recent adventures on YoutubeInstagram, Facebook, Twitter, Google Plus, Linked In and Pinterest, and discover her dynamic style and insightful brand and product reviews right here.


Find out more about how to work with Natalie.



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